What are SUPER LICE and why don’t traditional treatments work anymore?
Since the 1980s, people have been repeatedly exterminating head lice with the same over-the-counter treatments. These treatments contain neurotoxic drugs known as pyrethrin and permethrin, which act like insecticides: killing the insect via loss of motor coordination and paralysis. Just as antibiotic-resistant ‘Super Bugs’ have proliferated in hospitals, so too have ‘Super Lice’ become resistant to the drugs that used to kill them.
When traditional lice treatments were first released nearly 40 years ago, studies showed that they were between 96% and 100% effective at eliminating head lice. More recently however, research has shown that these treatments have lowered drastically in effectiveness, and are now only 25% effective at controlling head lice. In 42 of the 48 states tested in the US, head lice were 100% resistant to the neurotoxins typically used in over-the-counter head lice treatments.
So, when your family home is invaded by Super Lice, your only option is to slather your children’s heads with a known neurotoxin and hope for a statistically unlikely result.
What if there were another option? An all-natural, non-toxic treatment that guarantees you and your family will be 100% rid of head lice (no matter how Super they are), and arms you with the knowledge to protect and treat yourselves in the future?
"Frequently Asked Questions (FAQs)." Centers for Disease Control and Prevention. Centers for Disease Control and Prevention, 01 Sept. 2015. Web. 06 Apr. 2017. <https://www.cdc.gov/parasites/lice/head/gen_info/faqs.html>.
Gellatly, Kyle J., Sarah Krim, Daniel J. Palenchar, Katie Shepherd, Kyong Sup Yoon, Christopher J. Rhodes, Si Hyeock Lee, and J. Marshall Clark. "Expansion of the Knockdown Resistance Frequency Map for Human Head Lice (Phthiraptera: Pediculidae) in the United States Using Quantitative Sequencing." Journal of Medical Entomology 53.3 (2016): 653-59. Web. 6 Apr. 2017. <https://www.ncbi.nlm.nih.gov/pubmed/27032417>.